Radical transparency
If a scope item is unrealistic, you'll hear why before invoices move.
AutometyAbout
About our practice
We modernise SMB operating systems—with boardroom etiquette and garage hustle in the same Slack thread.
Automety began as frustrations watching brilliant SMEs limp forward with brittle spreadsheets, flashy CRM licences nobody adopted, flaky hosting, heroic founders answering WhatsApp pings at midnight, and dashboards that lied politely. Today we’re a stewardship-minded partner marrying MIS craftsmanship, disciplined SaaS configuration, behavioural automation, Lighthouse-grade frontend engineering, infra hygiene, KPI storytelling, onboarding psychology, relentless documentation—everything required so business automation outcomes feel inevitable instead of improvised.
Our story—in systems, not slogans
We obsess over mundane excellence: SLA timers that survive sluggish banking holidays, multilingual reminder templates, tax-ready reporting packs, Stripe or PSP + manual invoice hybrids, reseller discounts, petty cash choreography, influencer payouts, delivery cash quirks—because those details determine whether founders trust dashboards.
Automety never sells mystery boxes. Workshops surface trade-offs plainly; pricing bands publish early; escalation maps show who pings whom when robots misfire. That clarity is why legal, procurement, finance, founders, spouses (!) tolerate our intrusion into daily operations.
Values non-negotiable on every engagement
Velocity with adult supervision
Sprints honour regional filing calendars, blackout dates, appraisal seasons—and the fatigue teams feel mid-quarter anyway.
Human-AI equipoise
Automation handles repetition; specialists guard tone, brand, regulatory nuance, edge cases.
Lifeboat documentation
Runbooks survive team churn—ownership returns to you cleanly if priorities pivot.
Principles anchoring roadmap reviews
Doctrine
Operator-grade sincerity
Consultants theorise; executives need reconciled spreadsheets, SLA timers that survive festivals, escalation trees that honour founders, onboarding scripts that multilingual teams comprehend.
Doctrine
Proof logged weekly
Every sprint ends with artefacts: dashboards, changelog notes, training Loom links, KPI snapshots—so auditors, CFOs, or investors glimpse progress without drowning in jargon.
Doctrine
Composable stack discipline
Automety orchestrates Sheets, SaaS primitives, WhatsApp infra, Razorpay/Stripe realities, CDN edges, alerting—glueing thoughtfully instead of ripping everything out.
How timelines feel—no fantasies about “six-hour miracles”
Each orbit below stacks realistic governance so leadership teams always know what's shipping, who's accountable, what's blocked, what's next—even when real-world entropy hits mid-quarter.
- 01
Listening pass
Executive interviews plus desk research on tools, SLA gaps, escalation paths, dormant leads, inventory blind spots.
- 02
Blueprint
Interactive architecture map—CRM, MIS, dashboards, infra, RACI—for sign-off aligned to Automety squads.
- 03
Build & hypercare
Feature drops land with acceptance scripts, QA notes, stakeholder walkthrough decks, KPI baselines snapped pre/post.
- 04
Stewardship runway
Monthly stewardship calibrates automations, patches vulnerabilities, evolves reporting as products, tariffs, taxation realities shift.
Team introduction—pod model, zero benchwarmers
Automety fields squads blending solution architects rooted in SaaS ergonomics, full-stack builders shipping Next.js fronts, infra engineers nurturing uptime, conversational designers scripting WhatsApp diplomacy, fractional PMs guarding scope, success partners translating founder intent into backlog items. You interface with concise captains—not an army of juniors guessing context.
Why discerning customers repeatedly trust us
- Fortune-500-grade documentation instincts without enterprise lethargy.
- Instrumentation emphasising EBITDA-friendly outcomes, not vanity traffic.
- WhatsApp escalation paths tuned to conversational buying—not pristine inbox fantasies alone.
- Willingness to say “defer this module” when sequencing protects runway.
- Security posture aligning with auditors: backups, segregation, reproducibility.